Labrador's Best Kept Secret

LU Designs is an Indigenous brand that designs and hand-crafts curated products inspired by the indigenous culture and traditions in Labrador. LU Designs was founded by the collective talent and minds of Michelle Parsons and Danny Swearinger. Together, Danny's 40+ years of upholstery experience and Michelle's Indigenous roots and artistic talents create a one-of-a-kind assortment of curated goods ranging from sealskin furniture to British imports, and Labrador's largest card collection.